Microsoft Corp. introduced Microsoft® Interactive Media Manager, a next-generation digital content management solution that combines digital workflows and media application integration with a collaborative front-end environment. The solution, an extension of Microsoft Office SharePoint® Server 2007, is designed specifically for the media and entertainment industry, including film and post-production studios, broadcasters, game developers, publishers, and advertising and marketing agencies.

“As the digital era continues to alter the industry, we’re seeing the walls between previously disparate functions beginning to crumble as the strengths of IT are increasingly relevant and needed in the creative side of the house,” said Gabriele Di Piazza, managing director for Media & Entertainment in the Communications Sector at Microsoft. “Interactive Media Manager is a solution that spans those two formerly distinct worlds, automating the gaps that exist in the workflow process to create a fluid handoff between tasks and individuals.”

The full story at: http://www.microsoft.com/presspass/press/2007/apr07/04-15IMMPR.mspx